Paradigm Shift Is Hard – (Part Three) So how does one change a paradigm? When Nautilus rolled out their machines and training philosophy in 1970, they were attempting to change the paradigm that you needed to spend lots of time...

Establishing a Paradigm – (Part Two) Question: Can you change a paradigm? Answer: Sure, here’s four nickels! Paradigms don’t just spring out of a box and say, “Here I am!” An idea or plan has to take hold and resonate...